Startups
Check that the problem is real before you build.
User Research
Stop guessing what your users need.
Interviews, surveys and usability tests that show what people need, how they behave and why they leave, reported in plain language with clear recommendations.
Who it's for
Individuals
Test a product, course or service idea with your intended audience.
Enterprises
Find where customers and staff struggle with existing products, and prioritise fixes.
Government
Understand citizens' real needs and test services with the people who will use them, including those with low digital confidence.
Why it matters
Avoid building the wrong thing
Finding out before launch costs far less than finding out after.
Understand why people leave
Analytics show that visitors drop off; research shows why.
Settle internal debates
Evidence ends arguments about whose opinion is right.
Reduce risk
Test ideas, prices and messages with a few people before investing.
Methods
User interviews
One-to-one conversations about needs and habits
Surveys
Questions to larger groups for broad patterns
Usability testing
Watching people try real tasks on your site or app
Field studies
Observing people in their own environment
Card sorting and tree testing
Finding the most natural way to organise menus and content
Concept testing
Reactions to an idea before it's built
Competitor review
How alternatives work and where they fall short
Personas and journey maps
Findings in a form your whole team can use
What you get
- A research plan and question guide
- Session notes or recordings, with consent
- A findings report in plain language
- Prioritised recommendations
- A presentation of the results to your team
Examples
An online shop has many visitors and few sales.
Usability tests show where shoppers get stuck.
A company is entering a new market.
Interviews reveal local needs, habits and competitors.
A team can't agree on the next feature.
A survey ranks what users value most.
A public service gets repeated complaints.
Research finds the cause and recommends fixes.
How a project runs
01
Brief
The questions you need answered and who to ask.
02
Plan
Methods, participants and timeline agreed.
03
Research
Sessions, surveys or observation carried out.
04
Findings
A report and presentation with clear recommendations.
Every project gets a fixed quote after the consultation.
Research ethics
Participants give informed consent, their data is kept private, and findings are reported honestly, including results you may not want to hear.
FAQs
Tell us what you need.
Book a consultation. We'll tell you honestly whether we can help, which service fits, and what it's likely to cost and take.